Weight Watchers Swot Analysis

Strengths * Brand Recognition * Patented Points Program * Science Based Approach/Clinically Proven Results * Multiple Support Options * score of supremacyful cant over Loss * Multiple Payment Options * Flexible Meal Plans * Face to Face Support Groups * Located in 30 Countries and on the weather vane Weaknesses * S unkept free system of weights Loss * Costly over time * Successful weight down neediness is not typical Opportunities * Science Driven approach trick be a Medical Model * Affiliation with the Department of Education * Affiliations with Fitness Centers * Meeting the growing weight exit take around the human race Threats * Strong Competition * Competitors new products and innovation * Surgical Procedures offering quick weight loss Weight Watchers International is a Weight Loss rail room line that utilizes the philosophy of a Science-driven approach to help participants, also known as parts, lose weight by forming helpful habits, eating smarter, getting more mo vement and providing support.They target consumers who want to manage their weight through weight loss or weight maintenance. Their vision is to ensure Member satisfaction and retention by making Members feel cared for, well informed, part of the group and motivated to succeed. Weight Watchers has been around for 50 years and has developed their brand of providing weight loss go and products that make them a leading weight management service globally. The patented points program is based on a formula calculating the protein, carbohydrates, fat and dietetic fiber content developed with natteration from a Scientific Advisory board. Each intellectual nourishment is assigned a points tax that reflects how the body breaks down food and converts it into energy.This Board is made up of world renowned medical experts to ensure that its weight loss plan is based on the most current scientific expertise. (Weight Watchers International) The Good health Guidelines utilized by Weight Watch ers are also recommended by the joined States Department of Agri socialisation Center for Nutrition Policy and Promotion. (USDA) Weight Watchers offers a variety of support options to members who hang weekly meetings which are located in 30 countries around the world, weigh and go at store locations, attend meetings in their place of employment (At Work Meetings), or utilize the internet to participate in Weight Watchers services. Members are encouraged to shell out their struggles and successes.Struggles and successes are employed to motivate other members to achieve their weight loss goals by following the program and obtaining the proprietary tools offered for secure. Members who reach their goal and maintain it for vi weeks become Lifetime Members. Lifetime members maintain their membership by continuing to participate on a monthly basis. These members are free advertisements who attest to the success of the program. The meal plans are simple and the Points Plus system is ve ry flexible. Each member receives a Daily Point Target (DPT) based on their height, weight, sexual practice and age. The DPT represents the amount of food that each person should eat in a day.Foods that are low in fat and sugar tend to have put down point values and provide more volume to a meal or snack than less healthy options. Required foods are non-specific so the member is permitted to choose how they will consume indispensable foods such as diary, healthy oil, and whole grains. All foods and drinks are permitted as long as the point value is calculated and accounted for when deducted from the DPT. M some(prenominal) members succeed in their weight loss efforts but not all members are successful. One of the biggest complaints of the program is that it offers slow weight loss. Our culture is one that appreciates immediate gratification. (The Associated Press, 2006) The competition offers much quicker weight loss methods.The success obtained by Lifetime members who worked for weeks, months and years to accomplish their goals is not nearly as appealing to the average consumer who is inundated with quick fix fad diets. (Speri) Weight Watchers offers a lifestyle change that reduces food intake. It is not designed as a quick fix but instead is one that promotes healthy lifestyle changes that gradually accomplish weight loss. The consumers cost for Weight Watchers is very low compared to other weight loss programs or at least it appears so up front. (Sugar) There are no meals, shakes, supplements or bars that are ingestd to be purchased in order to participate in the program. The food that you eat on plan is very much the same food that one could purchase in any grocery store or restaurant.There are multiple periods of free registration throughout each year and the weekly fee is tokenish at approximately $13. 00 per week. The problem with this is that there are some(prenominal) hidden costs at Weight Watchers. The proprietary point system is unlike any ot her weight loss system. Successful members utilize food scales and measuring cups to weigh and measure their food, pedometers and bodily function monitors to measure a persons activity level, cookbooks, calculators and more. These products can all be purchased at lower prices from many convenience stores but they do not convert their information into point values the way that the Weight Watcher products do so many members purchase expensive Weight Watchers products to assist them with their weight loss journey.Additionally, the gradual weight loss excogitation requires members to attend for longer periods of time before they are able to reach a free Lifetime status. Lifetime members remain free if the member maintains their weight at no more than two pounds above their goal weight. Most peoples weight fluctuates regularly and fees are charged no outlet what the reason for the weight gain. Weight Watchers has many opportunities to join with the medical profession to promote its sc ience based plan. The Scientific Advisory Board that is hired to consult with Weight Watchers is made of Medical Professionals and the weight loss method is one that is promoted by most medical doctors even if they do not promote the Weight Watchers brand. USDA) The United States alone has determined that Obesity in America is common, serious and costly. (Fox News Latino) Weight Watchers has promoted a medical model for many years. An affiliation with the medical community would surely add value to the weight management scientifically based model that is currently promoted at Weight Watchers. The United States First Lady, Michelle Obama, has brought additional light to the obesity epidemic and the need for Americans to manage their diets. Her Lets Move initiative has gained the attention of the wide-cut country. Weight Watchers is a healthy living model that combines healthy foods with more activity.Teaming up with fitness centers, exercise centers and schools will accomplish more together than the weight loss community or the physical fitness community can do on its own. A true healthy lifestyle includes eating recompense and moving more. (Grain Foods Foundation) Our quick fix society is one that shows little patience for counting calories or points utilized by slower burning weight loss programs. The competition has now gone beyond that which offers diets where certain foods are limited or forbidden, and some are replacing them with pre-cooked meals that are very high in sodium. These programs, including NutriSystem, do not promote weight maintenance following the program but they do promote mindless weight loss.Those who follow this program do not need to think about what to eat or how to prepare it as all of the meals and shakes are prepared, frozen and shipped to the dieters home. (NutriSystem Lose weight with meals hands down delivered to your home) Many diet programs eliminate foods and replace them with supplements. The Atkins diet, for example, res tricts the dieters ability to consume carbohydrates. This means that all sugars including fruits and vegetables are minimized or omitted from ones diet. It is not in line with a medical model approach for healthy weight loss but it does promote quick weight loss. Unfortunately, this does give a threat to Weight Watchers as the weight loss experience in such a plan does satisfy the quick fix needs of those who opt for these types of plans. Frazier) In an attempt to make weight loss quicker and easier, the medical profession has taken to providing surgical procedures that reduce the size of the stomach by removing part of the small intestine. This procedure is very risky to ones health and has a tremendous amount of medical complications associated with it. It is however, one that does not require that a person who has had the surgery to persevere delayed gratification and behavioral changes that are required when one loses weight following a weight loss program such as Weight Watche rs. (Staff) For many consumers, quick weight loss is far more appealing despite the potential negative consequences. References The Associated Press. (2006, may 28). Poll Americans like instant gratification. USA Today. Fox News Latino. (2012, September 18).Obesity in America Can it Get Much Wors? Yes, Advocacy Group Says. http //Hispanic. foxnews. com/latino/health Frazier, K. (2011, June 14). How much weight can I lose in a Month on Atkins? Retrieved from http//www. livestrong. com Grain Foods Foundation. (2012, May 15). The Key to a brawny Body Eating Right & Moving More. Retrieved from http//www. sixservings. org NutriSystem Lose weight with meals conveniently delivered to your home. (n. d. ). Retrieved from http//www. dietsinreview. com/diets/Nutrisystem Speri, M. (n. d. ). Why Slow Weight Loss Wins. Retrieved from http//www. weightwatchers. com/util/art/index_art. aspx Staff, H. (2011, April 6).Weight Loss Surgery Health Center Rux-En-Y Gastric Bypass. Retrieved from http//w ww. webmd. com/diet/weight-loss-surgery Sugar, J. (2011, August 29). How Much One Month of WEight Loss Costs. Retrieved from http//www. fitsugar. com/Weight-Loss-Program-Cost-Comparison USDA. (2013, March 7). Dietary Guidelines for Americans. Retrieved from http//www. cnpp. usda. gov/dietaryguidelines. htm USDA. (2013, March 7). Dietary Guidelines for Americans. Retrieved from http//www. cnpp. usda. gov/dietaryguidelines. htm Weight Watchers International. (n. d. ). register and Philosophy. Retrieved from http//www. weightwatfchers. com/about/his/board. aspx